We recently conducted a LinkedIn survey asking entrepreneurs and executives what their first goal is. Unsurprisingly, lead acquisition comes first. This is exactly the same result found in other surveys…
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What are the priority actions? As if the world was not changing fast enough, the Coronavirus crisis has given a boost to marketing practices in B2B. SMEs and VSEs,…
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For many salespeople used to face-to-face meetings, the last few months have been a real challenge with the obligation to work remotely. There have been countless conversations where managers have…
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"My product is for everyone, anyone can need it". This is a belief that we still regularly come across. However, it is impossible to hold the attention of your visitors,…
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