What are the priority actions?   As if the world was not changing fast enough, the Coronavirus crisis has given a boost to marketing practices in B2B. SMEs and VSEs,…

For many salespeople used to face-to-face meetings, the last few months have been a real challenge with the obligation to work remotely. There have been countless conversations where managers have…

"My product is for everyone, anyone can need it". This is a belief that we still regularly come across. However, it is impossible to hold the attention of your visitors,…